My childhood definitely plays a role in the businesswomen I am today. Growing up, my parents usually talked business at the dinner table. Owning a sales and marketing company, there was always a deal to be had, obstacle to overcome and team to take care of. I even attended trade shows where I saw my parents in action at a young age. My parents always instilled hard work in my sister and I regardless of what we were doing. I remember my dad saying if you are going to put your energy in something go all the way and give it 110%. In addition, both my parents taught us to never let failure get in the way of future success. If we lost a soccer game, failed a test or didn’t get the job we wanted the message was always go back to the drawing board, create a plan of what you’ll do different, and execute on that plan. Failure is only a step in the process of finding whatever success means to you. At the same time, they taught us balance and the importance of family. They shared this value with their company, as every year they hosted a holiday party and all employees brought their families. As I reflect on my upbringing it makes me realize what a strong role this plays in my business today. The biggest asset of my business is the team and people always make the difference. This core value stems from seeing my parents grow their business and the values they taught me which frames the decisions I make and who I am.